A taste of home, now just a tap away.

Overview

TIMELINE

September – October 2024 (7 weeks)

MY ROLE

UI Design, User Flows, Research Support

Categories

UX Design, Web App, Restaurant Platform

Introduction

<aside> 🍜 Uncle Joe’s Family Restaurant wanted to bring their comforting, homestyle meals online. The goal was to create a responsive web and mobile ordering system that aligns with their nostalgic brand while offering a smooth and modern user experience.

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Problem Statement

<aside> Despite having a loyal customer base, Uncle Joe’s Family Restaurant lacked a digital platform to serve modern diners. Customers couldn’t browse the menu, place orders online, or track deliveries leading to missed revenue opportunities and limited customer reach.

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Goals

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Bring the brand online

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Make ordering simple

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Offer customization

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Build trust and engagement

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Support multiple audiences

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Key Features

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User Accounts

Sign up, log in, and manage profiles.

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Smart Cart

Smooth add-to-cart and checkout experience.

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Custom Orders

Personalize meals and modify items.

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Payments & Tracking

Secure payments with real-time order updates.

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Research and Planning

Our team started by understanding the restaurant's needs and aligning them with user expectations. We focused on creating a seamless and intuitive ordering experience, addressing common pain points like navigation complexity and customization limitations.